Migrating Cobra Workwear to Shopify

Cobra Workwear already had an established ecommerce presence, but their existing site struggled to support growth.

The store suffered from slow load times, difficult navigation, and a dated visual identity that didn’t reflect the quality or professionalism of their products. Managing products and content was also time-consuming, making it harder for the team to move quickly or optimise performance.

They needed a modern ecommerce platform that could deliver better speed, usability, and long-term scalability — without disrupting ongoing sales.

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We began by understanding Cobra Workwear’s brand, audience, and operational needs. As a business built around durability, reliability, and professional-grade products, the website needed to reflect those values while remaining easy to use for both customers and internal teams.

Shopify was selected as the ideal platform due to its performance, flexibility, and ability to scale. From there, we focused on creating a clean, conversion-focused experience designed to perform across all devices.

Our approach prioritised clarity, speed, and usability — ensuring the new store wasn’t just visually stronger, but measurably better to use.

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• A full migration to Shopify with zero downtime
• A custom Shopify theme tailored to Cobra Workwear’s brand
• Clean, intuitive navigation to improve product discovery
• Mobile-first layouts designed for trade and on-the-go customers
• Performance optimisation aligned with Shopify best practices
• Flexible content and product structures for future growth

The result is a fast, reliable ecommerce platform that’s easier to manage and built to support ongoing CRO and SEO work.

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