Guide: How To Set Up International Shipping on Shopify 2026

Cross-border eCommerce is growing rapidly, creating exciting opportunities for Shopify merchants to reach customers worldwide. Unlocking new markets with international shipping can transform your store’s potential and boost your brand’s global presence.

However, expanding globally brings challenges. Merchants face complex logistics, customs regulations, and unpredictable costs. Yet, with the right approach, you gain access to larger audiences, increase sales, and raise average order values.

This guide will show you exactly how to set up international shipping on Shopify for 2026. We will cover market selection, product eligibility, cost calculation, Shopify configuration, compliance, and optimisation. To ensure success, consider expert Shopify web design services for tailored support.

Understanding International Shipping on Shopify

International shipping on Shopify refers to sending orders across national borders, directly from your store to overseas customers. Unlike domestic shipping, this process involves additional considerations such as customs clearance, duties, and international regulations. For merchants selling physical products, knowing how to set up international shipping on shopify is essential to reach a global audience. According to Statista, 52% of online shoppers buy from both local and overseas retailers, highlighting the importance of cross-border sales. However, increased shipping distances and import taxes often result in higher costs for both businesses and customers.

What is International Shipping?

International shipping on Shopify enables merchants to sell and deliver products to customers beyond their home country. This process is distinct from domestic shipping, as it must account for factors like cross-border transit, customs declarations, and international shipping rates. For anyone exploring how to set up international shipping on shopify, understanding these differences is crucial for smooth operations. With over half of online shoppers purchasing from overseas, the potential reach is significant, though costs increase due to distance and required duties or taxes.

Benefits and Opportunities

Expanding into international shipping on Shopify opens new doors for your business. Some key benefits include:

• Access to new and untapped markets, broadening your customer base.

• Potential for higher sales and revenue as you reach buyers worldwide.

• Increased average order value, since customers often add more items to offset shipping fees.

• Industry data reveals that international orders make up less than 3% of US eCommerce revenue, indicating huge growth potential.

• Many brands have successfully scaled by targeting overseas markets, proving the value of knowing how to set up international shipping on shopify.

These advantages make cross-border selling an attractive strategy for Shopify merchants aiming to grow globally.

Key Challenges to Consider

Despite the opportunities, merchants face several hurdles when learning how to set up international shipping on shopify:

• Navigating complex customs procedures, duties, and cross-border regulations.

• Managing higher shipping costs and intricate logistics for international deliveries.

• Addressing language, currency, and cultural differences that can impact the customer experience.

• Handling the risk of returns, chargebacks, or customer complaints due to unexpected fees.

• Ensuring transparent communication and clear policies to build trust.

For a comprehensive overview of compliance and logistical requirements, consult the Shopify International Shipping Considerations guide. Addressing these challenges early helps you provide a seamless experience for your international customers.

Step 1: Identify and Prioritise Overseas Markets

Entering the world of cross-border eCommerce requires a clear roadmap. The first step in how to set up international shipping on shopify is to identify and prioritise the right overseas markets for your products. This approach ensures your efforts are targeted, efficient, and aligned with genuine demand.

Analysing Your Store’s Traffic and Demand

Begin by evaluating your existing store analytics. Within Shopify Analytics, navigate to Reports and examine Sessions by location. This data reveals which countries already show interest in your products.

If you notice significant traffic from countries like Canada or Germany, these regions may offer strong potential for international growth. Analysing this information is fundamental when considering how to set up international shipping on shopify, as it helps you focus on markets with proven demand.

• Review traffic patterns quarterly

• Flag countries with high session counts but low conversions

• Use this insight to inform your market shortlist

Assessing Market Fit and Barriers

Once you have a shortlist, assess how well your products match each region. Consider language compatibility and cultural preferences. For example, if you sell pet supplies, targeting countries with high pet ownership rates increases your chances of success.

Research each market’s consumer habits and buying behaviours. Does your product meet their needs? Are there local competitors offering similar items? Understanding these factors helps you refine your strategy for how to set up international shipping on shopify.

Starting Local and Scaling Gradually

It is wise to start with one or two nearby or high-potential countries. Proximity often means simpler logistics and fewer surprises. For example, a UK-based store might first offer shipping to Ireland or France before tackling more distant markets.

This phased approach allows you to optimise processes and learn from real-world results. Gradually expanding is a best practice in how to set up international shipping on shopify.

• Begin with familiar markets

• Test shipping workflows and customer support

• Scale as you build confidence and resources

Understanding Legal and Regulatory Restrictions

Each country has its own import laws and restrictions. Research what items are prohibited or require special documentation. Use resources from major carriers like FedEx and UPS to identify common barriers.

Products such as perishable goods, electronics, or cosmetics often need extra scrutiny. Staying compliant is crucial for how to set up international shipping on shopify, as non-compliance can result in delays or seized shipments.

• Check carrier and government lists regularly

• Prepare required documentation in advance

• Update your product catalogue as needed

Evaluating Competition and Pricing

Investigate how existing brands handle international sales. Benchmark their shipping rates, delivery times, and service levels. This analysis helps you spot gaps in the market or areas where you can offer something unique.

Compare your pricing strategy to local competitors. Setting competitive rates is essential for attracting buyers and succeeding in how to set up international shipping on shopify.

• Monitor top competitors in each target market

• Adjust pricing for local expectations and costs

• Identify opportunities to differentiate your offering

Setting Market Entry Priorities

Prioritise markets based on demand, ease of entry, and strategic fit. Consider economic stability, shipping infrastructure, and customs complexity. Document your rationale for each chosen country.

For additional guidance, review Shopify expert agency insights to learn how professionals help merchants select and penetrate new markets.

By following these steps, you set a strong foundation for how to set up international shipping on shopify and prepare your business for global growth.

Step 2: Selecting Products for International Shipping

Expanding globally means carefully choosing which products to offer abroad. A strategic approach is essential for merchants learning how to set up international shipping on shopify. Each product must be evaluated for suitability, compliance, and profitability before reaching new customers overseas.

Product Suitability Assessment

Begin by reviewing your catalogue for items that travel well. Lightweight, compact, and durable products are ideal when figuring out how to set up international shipping on shopify. Avoid sending fragile, oversized, or high-risk goods at first. For example, art prints, T-shirts, and tech accessories are often better suited than furniture or glassware. This reduces breakage and keeps shipping costs manageable.

Create a shortlist of eligible products based on:

• Weight and size

• Durability in transit

• Packaging requirements

Focus on bestsellers and high-margin items to maximise success.

Market Fit and Compliance

Next, research if your chosen products are in demand and meet regulations in your target markets. Understanding how to set up international shipping on shopify means checking local requirements. For instance, electronics may need specific certifications, while cosmetics often require translated labels. Evaluate if your pet accessories or home goods align with cultural preferences in each country. Stay alert to trends and adjust your selection as needed.

Confirm compliance by:

• Reviewing local labelling laws

• Checking for necessary certifications

• Matching products to consumer habits

Border Restrictions and Prohibited Items

International shipping comes with strict rules. Every country has its own list of banned or restricted goods, which is crucial for anyone learning how to set up international shipping on shopify. Consult official carrier and government websites to verify eligibility. Commonly restricted items include perishable foods, flammable products, and live animals. Document your findings and update your store’s eligibility list regularly to avoid customs delays and fines.

Best practices include:

• Checking FedEx, UPS, or DHL resources

• Keeping a record of restricted products

• Updating product eligibility as rules change

Inventory and Fulfilment Considerations

Assess your inventory levels to ensure you can fulfil international orders promptly. Packaging may need to be adapted for longer journeys or varied climate conditions. Partnering with fulfilment providers experienced in cross-border shipping can streamline operations. Consider multiple packaging options and reliable tracking to maintain customer satisfaction. Efficient handling minimises delays and lost packages, which is essential for global growth.

Steps to prepare include:

• Auditing stock for international-ready products

• Sourcing sturdy packaging materials

• Setting up reliable fulfilment and tracking systems

Shopify Product Configuration

Use Shopify’s admin tools to organise eligible products for each market. Tag or group items for international shipping, and exclude those that do not meet your criteria. This customisation is a vital step in how to set up international shipping on shopify. For detailed instructions on configuring your product shipping settings, consult the Shopify shipping charge guide. Exclude bulky, low-margin, or regionally restricted items from your global catalogue to protect profits.

Key actions:

• Tagging products for specific markets

• Setting exclusions for heavy or restricted items

• Reviewing shipping rates and options in Shopify

Customer Communication and Expectations

Clear communication is essential for a seamless international experience. Indicate which products are available for overseas delivery and provide accurate shipping costs and estimated delivery times. When outlining how to set up international shipping on shopify, include FAQs and support resources to address common queries. Transparency reduces confusion, minimises returns, and builds trust among global shoppers.

Tips for effective communication:

• Mark international-eligible products visibly

• Offer detailed shipping and delivery information at checkout

• Prepare help resources tailored for international buyers

Step 3: Calculating International Shipping Costs

Understanding how to set up international shipping on Shopify means mastering the full cost structure. Calculating accurate shipping costs is essential for protecting your margins and providing clarity to global customers. Let us examine the main elements you need to consider when pricing international delivery.

Carrier Fees and Rate Calculation

Carrier fees are the foundation of any international shipping strategy. Comparing major carriers like DHL, UPS, FedEx, Royal Mail, USPS, Australia Post, and Canada Post is crucial. Use their online calculators to estimate rates for parcels of various sizes. Shopify merchant partnerships can unlock significant discounts, often saving you up to 88 percent on shipments. For practical guidance, review Shopify ecommerce website development to see how integration with carriers can improve cost efficiency.

Researching how to set up international shipping on Shopify always starts with carrier selection.

Shipping Price Models

Choosing the right pricing model impacts both conversion rates and profitability. Free shipping (on all orders or above a set threshold) is attractive for customers but can reduce your margins. Carrier-rate shipping uses real-time calculations, which are precise but sometimes less predictable for buyers. Flat-rate shipping offers transparency and simplicity, especially for standard-sized products. Many merchants combine free shipping thresholds with flat rates to encourage larger basket sizes. When you are learning how to set up international shipping on Shopify, always test these models to see what resonates in each target market.

Packaging and Handling Costs

Packaging is more than just a box. Calculate the total cost of boxes, envelopes, padding, and labels for every international order. Packaging expenses typically range from under £1 to £5 per unit, depending on the product’s size and protection required. Some carriers provide free packaging, such as USPS for US merchants. Account for additional handling steps, especially when scaling how to set up international shipping on Shopify, as proper packaging reduces the risk of damage and returns.

• Boxes and envelopes: £0.50–£3 each

• Bubble wrap and fillers: £0.20–£1

• Labels and paperwork: £0.10–£1

Duties, Taxes, and Customs Fees

Duties and taxes are determined by the product type, declared value, country of origin, and destination. Use duty calculators to estimate these fees accurately. Decide if you will use DDU/DAP (customer pays at delivery) or DDP (merchant pays upfront). Taxes are generally a fixed percentage, varying by country. List all possible fees at checkout to avoid surprises. When addressing how to set up international shipping on Shopify, always make customs transparency a priority.

Insurance and Risk Management

Shipping insurance safeguards your business from loss or damage during transit. Some Shopify plans offer up to $200 free insurance per order for US-based merchants. For high-value parcels, consider purchasing additional coverage to protect both you and your customer. Assess the cost-benefit ratio for each shipment. Insurance is a vital part of how to set up international shipping on Shopify, particularly when sending goods to regions with higher risks.

Handling Fees and Labour

Do not overlook the labour involved in preparing international shipments. Packing, labelling, and customs paperwork can take 10–20 minutes per order. Calculate the cost based on your hourly wage or staff rates. Some merchants add a handling fee (e.g., £3.75 for 15 minutes at £15 per hour) to cover these expenses. Decide whether to absorb this cost or pass it on to customers. Handling efficiency is a key component when you plan how to set up international shipping on Shopify.

Step 4: Configuring International Shipping in Shopify

Setting up global shipping in Shopify is a pivotal step for any merchant aiming to expand internationally. Understanding how to set up international shipping on shopify ensures customers worldwide receive accurate shipping rates, product availability, and transparent fees at checkout.

Activating International Shipping Settings

Begin by navigating to Shopify admin, then go to Settings, Markets, and select International. Click Activate to enable international shipping. By default, this allows you to ship to 27 countries, making it easier to test new markets.

All products are automatically included unless you manually exclude them. This foundational step is essential for anyone learning how to set up international shipping on shopify.

Excluding/Includng Products for Specific Markets

In the International Markets section, select Products and Pricing. Here, you can exclude products not suitable for certain countries, such as fragile or high-cost-to-ship items.

For example, if you sell furniture, you might exclude these from overseas markets due to shipping complexity. This controls costs and manages customer expectations.

Creating and Managing Shopify Markets

Shopify lets you add new markets as either single countries or groups. Assign unique shipping, pricing, and even domain settings for each market.

For example, you can group EU countries with similar tax rules. This flexibility is a core part of how to set up international shipping on shopify, enabling tailored configurations for each region.

Setting Up Shipping Zones and Rates

Within Shopify admin, create shipping zones for each target market. Assign carrier-calculated, flat, or free shipping rates based on destination, product type, or order value.

A quick comparison table helps visualise options:

Customising these rates improves both cost control and customer satisfaction.

Managing Taxes, Duties, and Checkout Experience

Configure tax settings for each market in Shopify. Decide if you want duties paid by the customer (DDU/DAP) or upfront by your store (DDP).

Customise checkout messaging to ensure buyers understand any additional fees. This step is crucial in how to set up international shipping on shopify, helping reduce abandoned carts due to unexpected charges.

Testing and Quality Assurance

Place test orders to confirm shipping rates, product availability, and checkout accuracy for each region. Adjust settings as needed based on feedback or analytics.

Regularly reviewing your setup, and using resources like Shopify optimisation strategies, helps ensure your international shipping remains competitive and reliable.

Shopify Development & Support from Futur Media

Futur Media provides expert Shopify setup, internationalisation, and optimisation services for UK businesses aiming for global reach. If you are unsure how to set up international shipping on shopify or want tailored support, our team offers configuration, development, and ongoing digital growth solutions.

Step 5: Optimising for Compliance, Customer Experience, and Growth

Expanding globally requires more than simply enabling shipping options. To truly master how to set up international shipping on Shopify, merchants must focus on compliance, customer trust, and sustainable growth. This section explores the essential steps for keeping your cross-border business running smoothly, delighting overseas customers, and preparing your store for long-term success.

Navigating Customs and Legal Requirements

Every country has unique import rules, so staying compliant is critical. Research current regulations for each market you serve. Prepare customs documentation such as HS codes, invoices, and certificates of origin to minimise delays.

Partnering with carriers that offer customs brokerage can simplify the process. Regularly review government and carrier updates to ensure ongoing compliance as you refine how to set up international shipping on Shopify.

Transparent Customer Communication

Clear communication reduces confusion and builds trust. Display shipping costs, delivery estimates, and customs responsibilities at checkout. Use FAQs and automated emails to answer common questions upfront.

Recent Cross-Border Online Shopping Statistics 2025 show that transparent fees are a top concern for global buyers. Proactive messaging helps prevent chargebacks and creates a positive experience as you perfect how to set up international shipping on Shopify.

Localisation and Currency Settings

Localising your Shopify store is essential for converting international visitors. Enable multi-currency payments and set up translations for product descriptions, policies, and support content.

Customise checkout and email notifications to reflect regional languages and currencies. These steps ensure shoppers feel valued and confident, which is key for anyone learning how to set up international shipping on Shopify.

Returns, Refunds, and Customer Support

International returns require clear policies. Outline timelines, eligible products, and who covers return shipping costs. Make this information easy to find on your site.

Offer responsive support across multiple channels, including live chat and email. Fast, clear assistance reduces friction for overseas customers as you optimise how to set up international shipping on Shopify.

Leveraging Analytics for Growth

Data-driven decisions accelerate international success. Use Shopify Analytics to monitor sales, traffic sources, and conversion rates by region. Identify top-performing products and markets, then adjust strategies accordingly.

For deeper insights into global eCommerce trends and analytics best practices, see Global Cross-Border E-Commerce Market Insights. This approach ensures your growth efforts align with how to set up international shipping on Shopify for maximum impact.

Scaling and Automation Tools

Scaling up means automating routine tasks. Integrate shipping apps for label printing, tracking, and customs forms. Consider third-party fulfilment partners for faster, more reliable delivery.

Shopify Plus offers advanced automation and customisation for high-volume merchants. These tools free up time and resources, letting you focus on strategic decisions and ongoing improvements.

As you’ve seen, setting up international shipping on Shopify in 2026 opens doors to new markets and growth, but it can feel overwhelming to tackle logistics, compliance, and customer experience all at once. The good news is, you don’t have to do it alone. At Futur Media, we help UK businesses like yours turn global ambitions into seamless Shopify solutions—tailored to your goals, brand, and customers. If you’re ready to reach overseas buyers with confidence and build a high performing eCommerce presence, let’s take the next step together.
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